Wednesday, April 16, 2014

FROM GRASS TO GLASS: THE JOURNEY OF MAKING THE BEST QUALITY MILK

Not all milk is created equal.

Not all milk is produced the same way, and not all milk companies go through the same meticulous processes and thorough methods to produce the best quality milk.

For instance, the Royal FrieslandCampina’s (RFC) group of companies upholds all the wonderful goodness of gifts of nature and combines these with the most modern of technologies to produce nutritious milk.

RFC is a global top 5 dairy company with over 130 years of experience in producing milk. The 11.1 billion Euro company is composed of dairy cooperatives with about 19,224 member-farmers from The Netherlands, Germany, and Belgium. The farmers are rewarded based on their system and on the quality and safety of their milk. Every milk delivery is tested and farmers are paid according to composition, safety and quality, and system, leading to improvement of quality and safety metrics over time.

Believing that there are no shortcuts to producing good milk, RFC’s Grass to
Glass process carries with it the gold standard in milk production – from farming, milking, collecting, processing, packaging and all the way to distributing - putting special emphasis on food safety, quality, labor safety, and the environment.

Cows Treated Like Royalty
Known for its green meadows, blue skies, and pristine lakes, the RFC farms located across Europe are havens for cows that are practically treated like royalty. They graze on nothing but the freshest, cleanest grass across farmlands six hours a day, 120 days a year. In some farms, the water is analyzed more frequently but the minimum requirement is, at least, once a year to ensure that there are no contaminants or water-borne diseases the animals could catch.

Because healthy cows mean premium, quality milk, each cow has a code attached to the collar to help veterinarians track the animal's health regularly.

While traditional farming is still practiced, RFC transits farmers in the best technologies to ensure that benefits generated from modern dairy farming are optimized. The milking equipment are also checked regularly to ensure they are in tip-top shape.

Complete Confidence
After milking, eight quality parameters must be fulfilled to ensure adherence to RFC's standards of quality. Among these parameters are temperature and color, bacterial count, antibiotics, etc.

Once they pass the parameters, the milk is assigned a code for easier monitoring during the entire process before it is transported to high-tech factories across Europe and Asia and exported to over 100 countries all over the world to more than a billion consumers.

Before leaving the factories, the milk is tested to ensure its safety and quality and is, then, assigned a final code before being used for its products that are exported to over 100 countries all over the world and used by over a billion consumers.

Rich analyses, protocols – all these careful processes are carried out to ensure that RFC produces impeccable products. Thus, mothers all over the world who prepare milk for their children can be confident that they are providing the best for their families.

In the Philippines, RFC has entered into a solid partnership with Alaska Milk Corporation (AMC), whose 40 years in the Philippine market has made it a leading milk brand in the country.

Monday, April 14, 2014

TRENDING: #WRANGLERCHASETHESUN

I spent the first week of 2014 on an adventure high up in Baguio and Sagada. Though not the priority, I still managed to squeeze in several a couple of OOTD shoots in the schedule. These were my favorites.

I was wearing Wrangler, by the way.

Adventure with Wrangler. Now that's what the brand was thinking off when they came up with the Sun Chaser Challenge. After all, an unforgettable adventure awaits the grand winner of the challenge!

Running from April 14 to May 11, #WranglerSunChaser is a regional hunt for the ultimate adventurer from us Wrangler fans.

Every week, Wrangler is gonna challenge you on a weekly basis to conquer new territories and share your adventures on Instagram via the hashtag #WranglerSunChaser.

To make things less challenging (yet fun!), Wrangler is gonna provide you with clues! Think the brand's 7 Icons heritage, The Denim Spa series, and the Keep Cool with COOLMAX® technology. There, I just gave everything away!

Your efforts will be rewarded of course! What do you think of Php8,000 worth of cash vouchers to the week's best adventurer? How about a 5-day trip to a destination of your choice aka The Ultimate Adventure as the regional finale prize? Excited yet?

To keep up with the latest Sun Chaser challenges, log on to www.WranglerSunChaser.com and follow WranglerPH on Facebook and Instagram.

About Wrangler
Wrangler's denim heritage goes back to 1904 when Charlie Hudson founded the Hudson Overall Company in North Carolina, US. Wrangler remains one of the world's best-loved denim brands. Following its 1947 rebranding as Wrangler, the company has continued to deliver outstanding first-in-category innovations as well as its unrivaled denim heritage. Wrangler is part of the VF Corporation, the world's largest apparel company.

WHICH DONBURI WILL PREVAIL? (A TOKYO TOKYO GIVEAWAY)

When it comes to Tokyo Tokyo, there's always something to look forward to. Tokyo Tokyo's Donburi is just the thing, exceeding expectations with bowls of flavorful Japanese delights all at a reasonable price. Now with two brand new variants: Maki and Shrimp Katsu, they bring in additional choices for eager diners.

A longtime staple of Tokyo Tokyo, its Donburi line captures authentic Japanese taste with each mouthful.

Wednesday, April 9, 2014

TRENDING: #LIVETHEBEACH PRAIAZ LAUNCH

I have a good pair of shoes for running, a favorite pair for formal events, and another for casual walks at the park. Ok, I have a LOT of shoes. But nothing versatile enough to take me from work to play. And then I discovered Praiaz.

Praiaz is a concept born out of the desire to marry the elements of Rio de Janeiro's laid-back and chill living with Paris' superiority in style. Extreme lightness and comfort come with these pairs of covetable soles while promising compatibility with all kinds of terrain.
Praiaz's Vincent Lelard | TSA's Anne Gonzales
LA Aguinaldo, Rammy Bitong, Alex Godinez, Katarina Rodriguez with artist Robby Singh
From the comforts of your home, out to the streets, and to the adventures waiting for you where sand is abundant, Praiaz is the perfect pair to bring wherever your feet may take you.

Monday, April 7, 2014

TRENDING #MAGNUMMANILA

And the Magnum Mania lives on!

Following the success of the massive launch of Magnum Gold, Magnum is giving Pinoy Pleasure Seekers all its aces with the opening of Magnum Manila.

Set to open tomorrow, April 8, at SM Aura's Skypark Dining, Magnum Manila delivers its own special take on the Pleasure Store*, featuring the sleek, modern architecture of Ed Calma.
*In premium locations all over the world, special pop-up stores called Magnum Pleasure Stores have been the most awaited ice cream experience worldwide. With its unique design and its wide array of tasty dishes, Magnum Pleasure Stores have become a go-to hotspot in its respective host cities -from Milan and Cannes to New York and London.
But more than the luxurious taste of velvety ice cream and real Belgian chocolate put together in one smooth, decadent bar, there's more to Magnum Manila than what the ice cream brand is known for.

I LOVE FAIRVIEW TERRACES

"Parang everyday kang nasa Fairview Terraces haha" comments a friend of mine on this Instagram post. 
Everyday would be an exaggeration but come to think of it, ever since this new Ayala Mall opened, I've been frequenting it at least 2 times a week. Now that's saying a lot considering that the most convenient mall near my place is Trinoma.

Opening day of Fairview Terraces, I was there.

In less than a week, I went back to attend a Bench event. Also made my first Almond flour purchase at my favorite part (see latter part of this post) of the mall for these macarons.

The first photo was the last I've been to the place. It was for the launch of the adidas store and the adidas ZX Series.

Located at the center of bustling residential and commercial sprawl of Quezon City's emerging address, this lifestyle hub situated on a 5.8 hectare land punctuates the district with refreshing leisure offerings that undoubtedly elevates the life and style of its neighboring residents.
Ayala Malls created a new haven that will provide a unique mix of dining, shopping and entertaining destinations. Fairview Terraces is the community's recreation hive, where excitement, everyday surprises and celebrations unfold.
Designed in Ayala Malls' signature spirit of lush green settings, Fairview Terraces punctuates the district with refreshing leisure offerings that undoubtedly elevates the life and style of its neighboring residents. With retail options that mix strong local assortments with popular foreign brands, shopping at Fairview Terraces sets the tone for the upbeat buying habits of its denizens.

Now why do I love Fairview Terraces? Let me count the ways.

Sunday, April 6, 2014

PHARRELL WILLIAMS IS HAPPY

I have an inkling that Pharrell Williams' middle name is happy. I'm listing down 3 reasons.

Now, Pharrell "Happy" Williams? I'm liking the sound of it. 

First, he's on the cover (1 of 3) of GQ April 2014.